“Less is more” accurately describes much of Swedish fashion. There’s a fondness for discrete colours and a pared-down, refined look. As with so many aspects of life, Swedes tend to take a practical approach to what they wear, but this doesn’t mean there is a lack of creativity.
Sandra Backlund’s Blank Page Collection
Photo: Oscar Falk, Lundlund // Hair: Peter Andersson, Mikas // Makeup: Sara Denman, Mikas // Model: Haidy Möttus, Mikas, 2011
